Recently, you might have come across Coca-Cola's bold advertising campaign featuring the tagline "Best Coke Ever?" It's a thought-provoking claim, especially considering the product they are promoting is Coca-Cola Zero Sugar. While the use of a question mark hints that not everyone might agree, it's interesting to see such a statement made about their Zero Sugar variant and not their regular Coke.
Coca-Cola Zero Sugar employs a blend of sweeteners, specifically Aspartame and Acesulfame Potassium (Ace-K). This combination of sweeteners has become a common choice for many mainstream "Zero Sugar" offerings. The rationale behind blending sweeteners is to leverage their respective strengths and mitigate any potential weaknesses, ultimately enhancing the overall taste. Both Aspartame and Acesulfame Potassium are categorized as artificial sweeteners, and we won't delve into the debate of artificial vs. natural sweeteners here but did write about AlluSoda vs Other Diet Soda's.
What catches our attention is the growing shift towards zero sugar options, making them almost the new standard. Zero sugar is no longer confined to being a "niche" choice for those with specific dietary restrictions. Instead, these options have seen remarkable improvements in taste and are now dominating the market, driving growth in various categories.
At AlluSoda, our commitment was to stick with natural alternatives to sugar and avoid artificial sweeteners and artificial ingredients. We dedicated months to perfecting our zero sugar soda, obsessing over every detail to deliver the best possible taste. One question that often comes up is why we don't use 100% allulose. While we wholeheartedly embrace allulose and have built our entire brand around it, we also adhere to FDA regulations, using the maximum allowable amount in each of our sodas. Some companies have started to incorporate allulose for its taste and health benefits, typically using 1-4 grams per can. In contrast, we use the full permitted 12 grams in each 12 fl oz can, complementing it with Reb-M and the higher-grade V50% Monk Fruit, which offers superior flavor compared to standard grades.
Our journey began not with a quest for cost-effective ingredients with high profit margins, but with a family history of diabetes and a desire to create a truly exceptional tasting soda. Our mission was to craft the best zero sugar soda, but it evolved into a broader mission—to create the best soda, period.
